From Understanding to Enabling Networks: Using Web Science to Enhance Recommender Systems

Speaker: Prof. Noshir Contractor
Date: Friday, November 11, 2011
Time: 1:00pm-2:00pm
Location: 2180 Research Building XV, Corporate Research Center

 

Abstract:
Recent advances in Web Science provide comprehensive digital traces of social actions, interactions, and transactions. These data provide an unprecedented exploratorium to model the socio-technical motivations for creating, maintaining, dissolving, and reconstituting multidimensional social networks. Multidimensional networks include multiple types of nodes (people, documents, datasets, tags, etc.) and multiple types of relationships (co-authorship, citation, web links, etc.). Using examples from research in team science and massively multiplayer online games, Contractor will argue that Web Science serves as the foundation for the development of social network theories and methods to help advance our ability to understand the emergence of effective multidimensional networks. More importantly, he will argue that these insights will also enable multidimensional networks by building a new generation of recommender systems that leverage our research insights on the socio-technical motivations for creating ties.

Bio:
Noshir Contractor is the Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering & Applied Science, the School of Communication and the Kellogg School of Management at Northwestern University, USA. He is the Director of the Science of Networks in Communities (SONIC) Research Group at Northwestern University.

He is investigating factors that lead to the formation, maintenance, and dissolution of dynamically linked social and knowledge networks in a wide variety of contexts including communities of practice in business, translational science and engineering communities, public health networks and virtual worlds. His research program has been funded continuously for over a decade by major grants from the U.S. National Science Foundation with additional current funding from the U.S. National Institutes of Health (NIH), Air Force Research Lab, Army Research Institute, and Army Research Laboratory.

Professor Contractor has published or presented over 250 research papers dealing with communicating and organizing. His book titled Theories of Communication Networks (co-authored with Professor Peter Monge and published by Oxford University Press) received the 2003 Book of the Year award from the Organizational Communication Division of the National Communication Association. He is the lead developer of C-IKNOW (Cyberinfrastructure for Inquiring Knowledge Networks On the Web), a socio-technical environment to understand and enable networks among communities.