2007 PhD Graduate, Dr. Pardha Pyla, part of winning user experience team

Publish Date: 08/21/2012

Dr. Pardha Pyla, a 2007 graduate of the PhD program was part of the Grand Prize winning team at the User Experience Awards. The Grand Prize, for “Best User Experience,” was awarded to Bloomberg and Mobients for their “Bloomberg Anywhere” submission. Dr. Pyla is the User Experience Lead at Bloomberg. According to the award website, “The aim of the awards is to significantly raise the stature, understanding and awareness of User Experience. User Experience is a critical part of the Internet and software development process and an essential element for success for any technology product or service in an ever-more-sophisticated consumer marketplace. How does a technology offering stand out from the crowd of iPhone apps or competitor websites and services in 2011 and beyond? How does one digital product or service generate significantly higher user engagement and customer satisfaction than another? It all comes down to great UX.”

Dr. Pyla, in conjunction with faculty emeritus Dr. Rex Hartson, has recently released a new UX Textbook.